Nairobi, 2nd October 2015- African Media Initiative (AMI) and General
Electric (GE) have partnered to boost media coverage in Africa of Energy and
Infrastructure issues. Some 20 journalists drawn from the East Africa region
will undergo basic training on the Energy sector in Africa, and on using sector
data to tell impactful stories that will enrich media content and better inform
citizens. The training is set to take place from 9-10 October 2015, in Nairobi,
Kenya.
The training will explore the importance of covering the energy sector,
the weaknesses identified in coverage of infrastructure and energy-related
issues, as well as the use of data and cutting edge technologies to craft and
disseminate media messages for audiences across all platforms.
Patricia Obozuwa, Director of Communications for GE Africa said the
initiative was part of GE’s efforts to support developmental journalism through
capacity building. She said the media if properly harnessed plays a key role in
influencing development of societies. As an Energy and Infrastructure company,
we are glad to be associated with the Energy and Infrastructure category of the
prestigious CNN awards. We believe this training will ultimately help in the
quality of entries for subsequent awards” said Obozuwa.
This workshop will be the first in a series of regional training events
that GE will sponsor to create an Africa-wide network of journalists
specializing in reporting on Energy and Infrastructure.
AMI’s partnership with General Electric will provide the necessary
expertise required in shaping media understanding of the Energy and
Infrastructure sector. Journalists will be encouraged to publish and broadcast
stories that drive the development agenda and clearly outline the critical role
that energy and infrastructure play in the growth of national economies.
ABOUT GE
GE imagines things others don’t, builds things others can’t and delivers
outcomes that make the world work better. GE brings together the physical and
digital worlds in ways no other company can. In its labs and factories and on
the ground with customers, GE is inventing the next industrial era to move,
power, build and cure the world. www.ge.com
ABOUT AMI
The African Media Initiative (AMI) is a pan-African organization that
seeks to strengthen the continent’s private and independent media sector from
an owner and operator perspective to promote democratic governance, social
development and economic growth.
It does so through a set of strategic activities aimed at transforming
the media and communications landscape on the continent. AMI’s overall goal is
to promote the development of pluralistic media as a necessary and critical
ingredient of democratic governance, as well as economic and human development
in Africa.
Source: Vanguard in Sponsored
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