Nigerian Breweries, NB Plc, NSE has
said that it is venturing into the Nigeria bitters drink market with ACE Roots.
Speaking at the launch in Lagos,
Sales Director of NB, Mr. Herbert Eze, said the new drink which is made from
African herbal extracts, fruits and spices is first of its kind low sugar
herbal drink.
He said, ‘ACE ‘’Roots’’ symbolizes a
call to action for everyone; customers and consumers to go back to their roots
of true African herbs, fruits and spice extracts with Low Sugar. It is a great
innovation, one that we at Nigerian Breweries are very proud of, and we are
confident our young and vibrant consumers will appreciate this game changing
brand’.
Eze also noted that the product has
been created for health conscious Nigerians who want to embrace their rich
cultural heritage and celebrate life, success and companionship with an
uncontrolled cheerful and colourful African spirit. Blending good health and
high spirits with the unmistakable strong taste of 14 African herbs and spices
He said: “ACE Roots was the result
of a painstaking customer research which NB carried out. We have discovered
that in addition to being young, ambitious and enterprising, today’s Nigerian
consumer is also African. They do not just live in Africa, Africa lives in them
as well and they want some Africa in their food, fashion, music and drink”
Continuing, he stated, “We decided
to create a product which combines all that this consumer wants and ACE Roots
is the result. We have also faithfully adhered to original African recipes in
the choice of fruits, herbs extracts and spices used for the drink. These are
actual extracts and not flavourings which make us confident that our customers
and consumers will love the freshness of the product. ACE Roots has an
authentic African soul like those who drink it.”
With several ADVAN awards and a
successful merger with Consolidated Breweries in 2014, Nigerian Breweries has
demonstrated its place as Nigeria’s industry leader and continues to premier
consumer choice with novel innovations.
The ACE brand was introduced in
December with ‘’ ACE Passion Apple Spark’’. ACE Roots is made up of very low
sugar alongside 14 natural Herbs, fruits and spices in a unique 60cl green
bottle, other options will follow shortly.
By Princewill Ekwujuru
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